There was a time when great customer service meant high-touch, personal interactions with your customers. Today, the convenience of self-service is what more and more customers prefer—which is lucky since companies must optimize their agents’ valuable time, and for many that means offloading most routine phone and email inquiries to the web. With RightNow Web Self-Service, you can drive down the overall cost of supporting customers, reduce the workload at the call center, and enhance the customer experience.