Business Challenges

• Multiple customer databases and lists make segmentation difficult
• Marketing KPIs such as open rate, click-through rate and response rates are dropping 
• A complete view of customer activities and preferences is impossible to see
• Customers make a one-time purchase then switch to competitors
• Poor email practices have caused the organization to be blacklisted as a spammer

Solution

Knowledge Based Email Communication Will Get Noticed Because It’s Personal

As part of RightNow Engage, RightNow Marketing helps you create proactive, relevant email communication based on a full knowledge of the customer’s history. Customer marketing activity is also automatically added to the customer’s record, giving your agents a complete customer view for the next interaction.

RightNow’s marketing automation solution features powerful campaign management tools to facilitate mass, but personal, email campaigns cost effectively. Deliverability optimization tools help your emails rise above the clamor and get delivered—and read. 
 

“Our biggest objective in emarketing isn’t to send out a lot of messages. It’s to send out the best possible message at the best possible time to everyone who is considering coming here. With RightNow, our only limitation to achieving this objective is in how wisely we can define rules and content for our messages. The system can do anything we want it to do.”

-Charles Brooks, International E-Marketing Coordinator, Victoria University